BRUCE MUSIC

CASE STUDY

900% increased revenue 113.41% increased traffic +400k impressions

The client

We were approached by Alex of Bruce Music after being recommended by his partner who previously worked with Leigh-Anne at a start-up firm in London.

Bruce Music had a good foundation in terms of their SEO strategy, however, after conducting an audit we discovered several missed opportunities.

Bruce Music had the goal of ensuring customers discovered their business when searching for music lessons in London.

The strategy

We initially focused on the existing content on Bruce Music and ensured it was correctly optimised for the right keywords.

We looked into potential backlink opportunities that Alex could pursue to help gain more authority.

We followed up the initial activity with a thorough keyword analysis where we identified and proposed that Bruce Music should branch out their music lesson offerings based on demand and helped optimise and build landing pages for the product offerings.

Bruce Music strategy

What we achieved:

Bruce Music achievements
  • Increased revenue by 900%
  • Increased organic traffic by 113.41% 
  • Increased the number of keywords on page 1 by 70%
  • Helped Bruce Music achieve growth in terms of their product offering i.e Banjo and Violin etc. 
  • Advised on how they could change their product offering and optimise for online lessons during the COVID-19 pandemic

Review

“In our time working with Leigh-Anne, we’ve seen direct, tangible improvements to our online positioning and reputation, and our business as a whole thanks to Leigh-Anne’s creative ideas, planning and implementation.”
Alex Bruce
Founder