We were approached by Alex of Bruce Music after being recommended by his partner who previously worked with Leigh-Anne at a start-up firm in London.
Bruce Music had a good foundation in terms of their SEO strategy, however, after conducting an audit we discovered several missed opportunities.
Bruce Music had the goal of ensuring customers discovered their business when searching for music lessons in London.
We initially focused on the existing content on Bruce Music and ensured it was correctly optimised for the right keywords.
We looked into potential backlink opportunities that Alex could pursue to help gain more authority.
We followed up the initial activity with a thorough keyword analysis where we identified and proposed that Bruce Music should branch out their music lesson offerings based on demand and helped optimise and build landing pages for the product offerings.