With more and more people shopping for goods and services online, all businesses need to consider SEO (search engine optimisation) as part of their marketing plan. In its simplest terms, SEO is the method of improving your website to increase its visibility online. Average SEO may allow your business to keep up with your competitors. However, great SEO will allow you to overtake them.
SEO isn’t just for large companies. There are a lot of advantages of good SEO for plumbers too. Let’s take a closer look at some of the ways search engine optimisation can enhance your business.
INCREASED BRAND AWARENESS
You could be the best plumber in your area, but if people are looking online for a plumber and do not find your website, they will never know. An SEO-optimised website will bring your target audience to your website.
Good SEO will provide you with good organic (unpaid) visibility in online search results. If you have this, you do not need to spend as much advertising money on PPC (pay-per-click) ads to make your website visible.
QUALITY WEBSITE TRAFFIC
Another benefit of SEO for plumbers is that it will drive good quality traffic to your website. Good quality traffic is when the visitors to your website are potential customers looking for the service or goods you are offering. In the case of plumbers, this may be customers looking for a plumber in the area you work in.
By bringing good quality traffic to your SEO-optimised website, you will see an increase in sales as you are offering what that customer is looking for, and the customer is more likely to find you.
BETTER USER EXPERIENCE
An SEO-optimised website offers customers what they are looking for in a user-friendly, smoother, slicker format.
BEAT YOUR COMPETITION
Being great at what you do isn’t the only way to beat your competitors. Through SEO, you can get ahead by being the business website that your customers see first and the plumber they contact first.
For a consultation on improving your SEO and getting a free quote, contact the friendly team at LA Search.