Reap higher returns by harnessing the power of PPC
Did you know?
Google processes approximately 63,000 search queries every second.
For every $1 spent on Google Ads, businesses make an average of $2 in revenue.
The possibilities to get your brand out to the people who want to buy your product/service are endless.
PPC (Pay Per Click) marketing is an incredibly effective way of getting users to click on your search engine ads. You’ll have seen these ads appear as the top results on Google and other search engines with almost every search you make.
That’s right – PPC allows you to appear high up on search engine results, giving your product or service key exposure to the right people at the right time.
Our approach to PPC is holistic. We conduct meticulous keyword research to hone in on the best terms for our clients to maximise opportunities for exposure.
Data is our best friend; we crunch the numbers so you don’t have to. If the data tells us to, we’re not afraid to try new things and tweak our campaigns to achieve the best possible outcomes.
Google Ads allow you to display specific messages that are relevant to the consumers you are trying to target. They include text, contact details and a URL to your site, meaning they not only educate users about your brand, but they encourage potential customers to make a purchase.
Our PPC specialists are also copywriting, strategy and keyword research experts, so you can rest assured the messages on your ads will be carefully crafted and displayed at the perfect time to the people who want to see them.
Google Shopping allows users to search for products on e-commerce websites and compare prices. Ads in Google shopping have images, making them more visually appealing.
Google Shopping ads have also been proven to have a 30% higher conversion rates than text ads.
Bing is the second most popular search engine in the world. And it gets more than 1 billion visits each month. So while Google has the lion’s share of traffic, Bing Ads still presents huge potential for businesses.
Definitely! PPC encourages users who both have and have not interacted with your brand before to do so. The main goal behind PPC strategies is to get people to click on the landing page you’re promoting, so your site will naturally see more traffic.
PPC is a specialised area of marketing. It requires experience, knowledge and time. Outsourcing your PPC efforts to an expert will save you hours that you could be dedicating to growing your business.
Only people who are actively searching for products or services like yours will see your ads, meaning your brand will be exposed to a wider user base which is very likely to make a purchase.
The best PPC agency for you is the one that truly understands your dreams, goals, and the highest vision for your company.