Accountancy is a highly competitive sector with many firms looking to attract the public’s attention. With this in mind, it is essential to use all the tools at your disposal to stand out. SEO for accountants is one very effective tactic and can help you establish a visible online presence. By implementing a viable SEO strategy, your business could be towards the top of search engine results when people look for accountancy services online. Over time, this could help you generate more leads, build up trust in your brand and attract more clients.
But what are the best SEO tips for accountancy firms?
Sort out Your On-site SEO
The world of SEO for accountants can be a complex place. One key part is SEO optimisation for your own website. This is because you stand more chance of being ranked higher by search engines if you get your on-site SEO right. High-quality and relevant content is always a must as is optimising images to help page load speeds. It is also worth researching and choosing the right keywords to use in the website content.
Don’t Forget about Local SEO
The internet is great because it gives your accountancy firm access to the whole world. For many companies though, it is local business that is most important. Even in these days of Cloud-based accountancy packages, you might still find most of your client base is local. It is therefore worth using local SEO to help people in your area find you when they search online.
Link building is also worth taking into account when discussing SEO for accountants. This is simply the process of building up online links with external, high authority websites. This not only gives your website more exposure but also sees it receive some of the authority from the sites you link too. As trust and credibility are so important in accountancy, this is a real help.
SEO Services for Accountants with LA Search
While the above gives a brief flavour of some key tips, SEO for accountancy firms is a deep and time-consuming art. For this reason, it is often best to let the experts handle it and ensure you get the most return from any SEO campaign. Here at LA Search, we can help your accountancy firm rank higher in search engine results and reach more people over time. Get in touch via the contact form on our website for more details.