Are you trying to market your music business online? At LA Search we know how challenging self-promotion can be not only for musicians but for music-related businesses.
With this in mind, we’ve put together our SEO music marketing tips to help you on your way to achieving your business goals.
What is SEO music marketing?
SEO music marketing involves several tactics all aimed at increasing your music website’s visibility on search engines. In other words, having robust SEO music marketing strategies in place will help your website appear higher up on the search results when people search for keywords related to your business. Sounds great, right, but how does it work in practice?
SEO music marketing tactics
Some tactics you should use to market your online music business include:
1. Keyword research
Keywords are the foundation of an SEO content strategy. So it’s important to take time to research the most relevant music keywords related to your business. Make sure they are as relevant as possible to avoid attracting users who aren’t interested in your product.
2. Content strategy creation
Once you have identified your target keywords, sort them out into groups of closely related keywords. These groups will constitute themes that you can build content and campaigns around throughout the year.
3. Planning your content calendar
Planning your calendar will help you keep track of content and plan any SEO-optimised content around important music-related events. Capitalizing on these kinds of trends will increase your chances of ranking highly if your content is useful, optimised, and published at the right time.
4. Backlink creation
Getting backlinks (links from external websites to your site) is an extremely important part of SEO music marketing. Backlinks are clear signals to Google and other search engines that your website is trust and attention-worthy.
Carrying out competitor research on SEO tools like SEMrush will help you identify the backlinks your competitors are getting so that you can reach out to those websites to see if they’ll also link to you. Not only that, but it will give you ideas for other sites to reach out to for backlinks.
5. Optimisation of existing content
Do you have a lot of content on your site that’s not seeing the traffic you expected? That could be because you haven’t targeted specific keywords when writing them, or you haven’t optimised them enough, meaning they’re not giving clear signals that Google can read to rank them appropriately.
Carry out a content audit to identify pieces of content you can optimise for specific keywords in your strategy.
Be careful with higher traffic pages that are attracting organic traffic – if you reoptimize them, you could lose visibility. Focus on the pieces that aren’t getting many views at all.
6. Internal linking
Search engines, just like users navigating your site, find the pages on your site if they are linked from other pages. Internal linking (linking between blogs and pages on your websites) helps Google and other search engines to crawl your site; something it must do to rank the content on it. If there are no links to a piece of content you’re trying to get appearing in the search results, Google will not rank it. It’s as simple as that.
However, creating an internal linking strategy isn’t just a case of linking to every possible page on your site from every piece of content. Your internal linking strategy has to be carefully thought out to give Google an indication of how your pages rank in terms of importance. That’s why you should seek expert SEO help if you’re not familiar with this SEO music marketing strategy.
7. Keeping your site healthy
Keeping your site healthy (free from errors, duplicate content, broken links and other similar issues) is really important when implementing your SEO music marketing strategy. Any technical issues can have a huge impact on site health, and an unhealthy site will be much less visible on Google.
Our go-to tool for monitoring and improving site health is SEMrush. But there are others, like Moz, that are also great resources.
How LA Search can help with SEO music marketing
Our team of music junkies are all passionate about helping musicians and music-related businesses thrive online. Between us, we have decades of SEO experience and have achieved amazing SEO results for music websites.
Chat with us to see how we can help you with SEO music marketing.